We’ve all been on-hold and heard a terrible country song or pop star piercing into our ears. Let’s examine the pros and cons of tossing a CD on “repeat.”
The pros of simple Music On Hold:
- It sure beats silence
- It can be entertaining
- It’s affordable
- Callers know that they are still on-hold
Now, the cons of Music On Hold:
- It is illegal (licensing of the music rebroadcast haven’t been paid for – potential FCC fines might ensue)
- It’s unlikely to satisfy the musical tastes of all callers…
- It’s unproductive. It’s tossing possible business down the drain.
- CD’s on repeat will ultimately fail and result in poor sound quality.
While Music On Hold is a whole lot better than silence, it’s a true waste of a valuable resource. Imagine owning a billboard on the side of the highway. Placing just music on-hold is the equivalent to painting this billboard a single color – let’s say, blue. Sure, it’s something to look at, but it isn’t productive for the viewer nor is it productive for the billboard’s owner. Instead of painting it a single color, your company would be better off communicating a message – perhaps a company logo, slogan, or better yet, a promotional offer with a call to action. That’s the main difference between marketing on-hold and simply placing music on-hold.
A customized telephone on hold marketing program will generate more service and product inquiries and reinforce your company’s reputation and professional image. www.telephoneonhold.com will help “paint” your on-hold billboard.