We live in a world of comforts. Comfort foods, plush slippers, and inspection tags in every elevator. Everything is there to make us comfortable, reassure us and keep us all going. Sometimes, we need a little extra reassurance. A reminder, if you will, that we're making the right decision - that we're headed down the right path.
When was the last time you bought a pair of shoes that you weren't sure of? Maybe they were great, but maybe they were just okay? Until you took a chance, and wore them. "Nice shoes," your neighbor says. And, that's all it takes. A little reassurance that your first instinct was correct.
Businesses use clever techniques to influence our feelings about products and services. Remind the patient about how they will feel when they have whiter, brighter teeth and the dentist might find another patient asking about the newest teeth whitening service. Suggest that "no meal is complete without a side of our delicious hand-cut french fries" and the hungry caller, who was already thinking about it, was just "pushed over the edge" and increased his order by $5!
What business are you in? Reassure your clients. Keep them calm, keep them comfortable. And, if all else fails, serve up some mashed potatoes and gravy.
No comments:
Post a Comment